How to Use Color in Pocket Folder Design

Color can be an influential aspect of design, and you likely already have a color palette chosen from your logo or brand colors. Use these tips as a guideline for using colors in your presentation folder design.

How to pair bright colors with neutral colors in pocket folder designs

If you are using a bright color like yellow or red, consider how much of it you should use. Consider the two designs below; which one would more people rather look at? When using bright colors, it's often best to use them sparingly. A little bit can go a long way, and is great for accenting your design.

✘ Folder with dark logo and bright background. This can work, but where does your focus go?

✔ Folder with bright logo and dark background: the logo really stands out and draws your focus to it.

Use contrasting colors in your pocket folder design

Colors that are similar in hue blend together. While using similar colors can be a good design idea, make sure the colors contrast enough so they stand apart.

✘ The logo and paper color are too similar, making this design barely legible.

✔ Good contrast between logo and background color.

Print on white paper for the most accurate color

If consistent branding and accurate color representation is important to your company's image, you will want to print your design on one of our white paper stocks.

✘ A vibrant logo looks dull when printed on ivory paper stock.

✔ The same logo pops when printed on bright white paper stock.

How to add interest to a one-color pocket folder design

If you are using just one color in your design, you can achieve a design with more depth by using different transparencies of your color. This technique works best when printed on white paper.

✘ This is a 1-color printed folder at 100% transparency. While the brand's style is there, it falls flat.

✔ It's still a 1-color printed folder, but with varying transparencies for a more visually interesting design.